It’s been said that if it’s happening in Atlanta, it’s happening on the Beltline. That’s because the ongoing economic development project, which will comprise a 22-mile multi-use trail system that connects 45 intown neighborhoods upon its completion at the end of 2030, is attracting residents, visitors and a flurry of activity that is transforming the way Atlanta lives, works and plays. In recent years, much of that activity has centered around the influx of businesses both big and small, with major national companies and brands finding their place alongside some of the city’s most prolific budding entrepreneurs. And it’s those small independent business owners who are bringing something truly special to the Beltline. That’s why Atlanta Beltline, Inc. (ABI), the official implementation agency for the Atlanta Beltline, has crafted an array of programming and resources designed to help small businesses access everything they need to thrive in the area. Let’s take a closer look at those efforts and what they can do for you if you’re interested in opening a business along the bustling Atlanta Beltline.

What makes the Atlanta Beltline such a good location for entrepreneurs and small business owners looking to launch or grow in the city?

The Atlanta Beltline is a unique destination for business growth. It is one of the most dynamic economic corridors in the Southeast— stretching 22 miles and connecting 45 neighborhoods. With more than two million annual visitors and over $3.5 billion in yearly retail sales, including more than half a billion from non-local shoppers, underscoring the area’s regional pull, it’s not just a development—it’s a destination. What sets the Beltline apart is its unique mix of walkability, cultural vibrancy and economic momentum. It’s a space where small businesses can thrive while contributing to the cultural fabric of Atlanta. It’s also a place where community-rooted entrepreneurship is prioritized, creating opportunities for local businesses to thrive while preserving neighborhood identity.

What is Beltline Business Ventures?

One of the key resources available to entrepreneurs is Beltline Business Ventures (BBV), a cohort-based accelerator program designed for expansion-ready businesses. Operated by the Business Solutions Office (BSO), BBV provides technical assistance, one-on-one coaching, business continuity planning, capital readiness support and access to

retail opportunities along the Beltline. Participants receive:

• Up to 10 hours of direct advisement
• Peer learning through monthly earning Circles
• A pitch competition opportunity BBV also includes targeted versions like the Artist Edition, which focuses on training creative entrepreneurs in public art fabrication and proposal writing.

What is the Atlanta Beltline Marketplace?

The Atlanta Beltline Marketplace pilot brings retail to life along the trail through affordable, container-based storefronts. It allows local entrepreneurs to benefit from built-in foot traffic and visibility without the long-term overhead and high costs of traditional retail. Participating businesses also receive technical support to strengthen their operations. Entrepreneurs can further engage Beltline foot traffic during the Marketplace’s Second Saturdays

pop-up series, held March through November each year. What are some of the key requirements for business owners who want to open a storefront or service along the Beltline?

Entrepreneurs interested in opening a Beltline storefront or service should:

1. Develop a basic business plan with financial projections.
2. Register their business with the Georgia Secretary of State.
3. Obtain a Georgia Sales Tax ID (if applicable).
4. Apply for a City of Atlanta Business Tax Certificate.
5. Secure business insurance.
6. Identify a commercial space along the Beltline.
7. Confirm zoning and land-use compliance, including Beltline Overlay rules.
8. Negotiate a lease and obtain a Certificate of Occupancy.
9. Pass any required inspections and apply for signage permits.
10. Ensure ADA and code compliance.

What are some of the biggest success stories of small businesses that have grown through the Beltline Business Ventures or the Atlanta Beltline Marketplace? Program graduates themselves illustrate the Beltline’s impact. For instance, Lakeisha Jones, owner of luxury indoor houseplant store Pink Pothos, is a graduate of the inaugural Atlanta Beltline Marketplace Cycle and has transitioned from the Marketplace pilot to a permanent container space at Pittsburgh Yards. Also, Tarina Hodges, founder of Pepper’s Hotdogs and a Beltline Business Ventures graduate, went on to win the ABI Pitch Competition and open a brick-and-mortar location downtown; the establishment is now a fast-casual hot spot that received the “Best Hot Dogs in ATL” designation for its incredible gourmet hot dog experience. And these are only two examples of the fantastic work being done by the Atlanta Beltline’s small business owners. How can a newcomer to Atlanta tap into the city’s entrepreneurial energy, especially through opportunities on the Beltline? Those new to Atlanta’s entrepreneurial scene should immerse themselves in Beltline life: walk the trail, work from nearby cafes, attend Beltline Business Breakfasts and visit pop-ups like Second Saturdays. Success begins with understanding your market, knowing your customers and differentiating your concept. Show up, contribute value and you’ll find that collaboration is the heartbeat of the Beltline.

For more information, visit beltline.org.